Sportsmans Pizzeria

Rebranding Project

Sportsmans Pizzeria is a local pizza establishment south of Detroit, MI. The owner of the shop lived across the street from me for several years, so taking on this theoretical rebrand project was personal to me. Sportsmans does not have a strong branding to them (many local pizza places do not), but are successful from their quality food. With this rebrand, we are able to take the company to the next level through cohesive imagery, type choices, design style, and more. This also helped create an internet presence which can help reach an audience outside of their typical neighborhood customers.

The design of the pizza boxes was one of the most important parts to get right. There is a limited amount of colors needed to be printed but still conveys the theme and style of the brand.

The feel of the restaurant would become dark, cozy, and rustic.