Lucero Street Bakery
Brand Identity + Art Direction
Lucero Street Bakery (LSB) branding project was a part of a class project at Wayne State University where as groups, we worked with real clients. LSB is a brand new delivery-style bakery that needed an identity. After several meetings with the owner, our team was able to generate everything from brand personality, to type choices, to photographic style, logos, and everything in between.
Just like the Filipino-influenced empanadas served at this bakery, this branding identity system was built from scratch. In a team of designers, we were able to collaborate with the bake shop owner to bring their vision into reality. We are more than thrilled with the end result.
Lucero Street Bakery is ran by a single individual and is operated out of their home kitchen. Because the company is brand new, the objective is to deliver empanadas to the customers.
In the future, adding a food truck will expand the dynamic of the brand without going against the owner’s wishes of not having a store front.
Design Team Members + Roles
Lauren Tokash
Originally Organic Stylescape
Social Banner and Posts
Data Organization
Empanada Icon
Photography
Lisa Geremia
Brand Guidelines Presentation Design + Layout
Moxie Mom Stylescape
Photography
Social Posts
Lighting
Peter Said
Typography Rules + Hierarchy
Meta Quest Stylescape
Color Palette
Styling
Layton Howe
Originally Organic Stylescape
Personality
Objectives
Strategy
Dakota Perez
Meta Quest Stylescape
Logo Design
Visual Cues
Iconography
Deaunai Montgomery
Moxie Mom Stylescape
Web Design
Menu
Brand Guidelines Presentation
